Good Workflow is very important for the completing the project on time and achieving all the goals. We follow all these steps mostly in all our projects but if any step is not helping the process in any project then we just pass that step and move on to another one, we believe in breaking rules and work according to your project and requirements. So without wasting any time lets start .

Definition and Ideation

1. Start with the creative brief

The first step of a creative project is always the creative brief. It’s a document that we create with our client to get more information about the project. It’s the foundation for every project, and should answer the following questions.

  • What should be done or changed? Why?
  • Who’s the target audience?
  • What’s the timeline and due dates?
  • what’s the budget?
  • what are the milestones?

2. Set Measurable, Achievable timely goals.

Getting started with a project also means setting goals. Having clear and precise goals will help us successfully approach the project and handle client’s expectations. Then our client will know what to expect during each phase of the project.

3. Define project milestone

Goals are important and define the project’s direction. Project milestones will let us know if we’re heading in the right direction. We should also distinguish between milestones and tasks. Milestones should be identified. For example, “Phase 1 is finished,” and, “Get approval on finishing phase 1”. In general, milestones are defined to indicate the beginning or end of activities.

4. Manage client’s expectations

Our client has specific expectations about the project, so we’ll only be able to successfully finish the project if we know all about them. So we make sure that we learn more about your client’s precise expectations during the definition and ideation phase. The second step is managing and satisfying these expectations. Apart from delivering the best results, we also consider the following techniques:

  • Proactively ask for expectations, and set them as needed.
  • Stick to our set goals, and present weekly progress.
  • Don’t promise too much; keep expectations low.

5. Keep things very clear

There are a thousand things that could put a spoke in your wheel and halt our project’s and work performance . Hence, it’s important to know about the most important ones and find ways to mitigate these risks.

  • The scope isn’t well-defined.
  • Cost forecasts aren’t well-defined.
  • Too many changes
  • insufficient and slow communication results
  • misunderstanding of client’s requirements

6. Define metrics to measure project success

it’s important that we internally define a successful metric with the client. For example, we could internally strive for the efficient execution of the project, so that estimated time and cost are met. To the client, success could mean that the outcome (such as a a website), is completely finished on time, while the budget is maintained.

Defining the success metrics can’t be accomplished during the project. Rather, it should be defined before you start working on it.


1. Start working on the project and get our ideas on the paper.

Now we have done all the thinking part, It’s time to clear our head and put all the ideas on the paper. After we start doing it, we don’t hesitate that our client will like this idea or not, we just put all the ideas on the paper so that we can discuss all the things with the client and create something great.

2. Discuss these ideas with our client, so that before starting the project we both are on the same page.

This is one of the main step, because the ideas we have produced now we have to communicate those to our client so that they understand our point of view. On this stage we include tech team they help us understand the technology barriers. Yes, sometimes clients doesn’t like our ideas, If this happens we again sit with them and understand their needs, what they didn’t like and what they like etc. We don’t get attached with our ideas if you don’t like it, it’s okay we will sit together and create something great.

3. Review cycles & clear communication is really important

After all the discussions on the ideas, now we both are on the same page. Next step is to work on the idea and communicate with the client on each step. Clear communication is really important our client should know how much work has been done and what will be done in the coming days. This is very important step for both company and client.

4. Get Useful design feedback from your clients.

Satisfying our client’s expectations isn’t always easy. At the end of the day, we can’t read minds; we can only follow creative briefs . To make sure we get valuable client feedback , we apply these habits to our feedback cycles:

  • Don’t offer too many alternatives. To make it easy for the client to choose his or her favorite, only present two or three.
  • We make sure that we understand the requirements. If we don’t, ask again.
  • In the course of the graphic design process and prior to presenting the final design, We ask for feedback at each stage of the design process. For example, ask for feedback about our mood boards and concepts.

5. Get approval on every goal achieved

Approvals are really important to finish a project on time, Client’s approval on each goal achieved is important. If we don’t get approvals on each achieved goals then things will get messed up and project will get delayed. We believe in achieving goals, get approval and move on the next goal.

6. Focus on the things that matters & finish the project .

Seriously, while working on one project we all get different and new good ideas and most of the time new new things will occur, We don’t focus on these things. Our focus is always on our goals and finishing the project on time.

This is our design project flow, It may vary project to project but most of the time its the same. If you like it or want to follow this please feel free or you have any suggestion do let us know.

Want to discuss a new project? Click on the icon in bottom right corner, We are always available to help you.

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